We've cracked the code on how schools can grow an incredible digital presence.

Here's the cold, hard, truth about solving marketing problems for schools:

Using the same strategies that businesses use is never going to work. You can’t compare apples and oranges.

It’s not that your marketing or business team isn’t doing a fantastic job – we’re sure they are! But from everything we’ve seen; the results always seem to fall short.

Right now, only a handful of schools are showing up in front of the right people, in the right place, at the right time.

“Spray and pray” approaches don’t work anymore.

You might have the highest reputation for academic excellence, you might have a world renowned Performing Arts program – Meanwhile, your budget shrinks every year and enrolments are sporadic. Communication with parents is often an afterthought and communication with students doesn’t exist.

Your current marketing team are spread too thin (and that’s if you even really have one at all!).

They’re busy running events, sending emails to parents, taking photographs, writing a weekly newsletter, updating the school blog (and not often enough might we add), putting the school magazine together, keeping in touch with alumni members, the list goes on and on and on and on…

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Imagine this...

Tim and Jenny have a daughter (let’s call her Jessica) who’s about to head on through to the wild world of high school.

Now, Tim and Jenny want the absolute best possible education for Jessica. They’ve written down their Wishlist, but the most important thing, is that they want her to go to a school with an excellent STEM program. 

Jessica’s always been into science and it feels like a good STEM program would be the perfect fit.

One problem; Learnville’s local high school isn’t it.

So Tim and Jenny do what any self respecting 2021, about-to-be high schooler parent’s do:

They head onto the web in search for the perfect fit.

Maybe they try a few suburbs within a reasonable distance from home. Jessica doesn’t mind a little bit of travel and Tim and Jenny are both extremely supportive of Jessica’s dreams – they’ll make it work.

Here’s where you come in.

Your school has one the most incredible STEM programs the world has ever seen. So good in fact that Einstein’s own great great (great?) grandchildren go there.

And even better – you’re right next to a train station on the same line as Tim, Jenny and Jessica!

It’s the perfect fit.

Jessica enrols, has a ball, and lives out her high school career having some of the best experiences and opportunities of her life. She gets an amazing ATAR.

Tim and Jenny are stoked, you can bet they’re telling all their friends about you.

Oh and by the way, did we mention that Jessica has a younger sister?

Not only that, but 6 years from now, Jessica looks back on her high school years thinking “wow, I hope one day I get to send my kids there!”

Only, none of that happened.

Tim and Jenny found a school, but it wasn’t yours.

When Tim and Jenny started searching for schools, you didn’t show up.

Maybe you did show up – but they preferred what they saw elsewhere.

If you’re not specifically attracting the perfect future student based on their individual interests, then it doesn’t matter how good your science program is.

No one’s going to know about it.

Here’s the deal:

While your staff are scrambling to put together a mothers day event for the year 7 and 8 parents, your website doesn’t get updated.

While they’re putting the together the weekly newsletter, your Instagram account gets neglected.

“We’ll do it later.” or even WORSE…

“we’ll do it next year.”

Don't be "that" school.

Every school, like every learner, is different.

You want to be the school that shows up when people search for what your about.

Year in, year out. Not “next year” or “the year after that”.

You may be thinking, “we have a marketing team, what do you know that we don’t?”

For starters, we know that your community engagement is more important than ever. We know that better and more relevant content can increase traffic straight to your door by up to 2000%

We also know that 1 out of 5 students (and parents) completely removed a potential school from their short-list after having a bad experience on the school’s website.

And by bad experience we don’t mean dropping their laptop down a flight of stairs (more common than you may think). We mean something as simple as a page that doesn’t look “pretty” on their phone, no online enrolment system, or too many clicks to get to the information they’re looking for.

We know that over 79% of students own a smart phone.

They’ve got the internet and they know how to use it! This means that the students themselves are more involved with the choice of “which school?” than ever before.

We also know that 88% of schools leave the more technical tasks (AKA website management and online systems) to the IT department of the school. The kicker? The staff who work in those departments are usually overloaded with 1000 other tasks on a day-to-day basis.

And once again we know what you’re thinking….

“Ok, well how do you know that stuff?”

We’ve been around the block a few times.

We’ve built fully fledged online enrolment systems and worked closely with school marketing and business teams while they rush to compete with other schools during “open season” using the same boring and out dated strategies as every other school around them.

We know this stuff because we’ve seen it in the flesh. We’ve lost sleep over it. We’ve done it.

Here's how we do it.

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Most marketing teams might suggest you take more photos for social media or “write a blog” whatever that means. “Run some Facebook ads, that’ll work” – But what about everything else?

If you have students and parents who already attend your school, then you have an audience that’s already screaming for more content.

You have the one thing that most businesses would die for.

Our unique approach takes this traditional idea of digital content marketing and wraps it up in a package that works best for schools.

This is not a “one-size-fits-all” approach.

We’ve purpose built a school specific framework so that our team can operate seamlessly alongside your current business and marketing team. Not against them.

1.

ffff

Most digital agencies might throw some tech jargon at you. They might suggest you take more photos for social media or “write a blog” whatever that means.

Our unique approach takes this traditional idea of digital content marketing and wraps it up in a package that works best for schools.

We’ve purpose built a school specific framework that works alongside your current business and marketing team. Not against them.

2.

STAR

Most digital agencies might throw some tech jargon at you. They might suggest you take more photos for social media or “write a blog” whatever that means.

Our unique approach takes this traditional idea of digital content marketing and wraps it up in a package that works best for schools.

We’ve purpose built a school specific framework that works alongside your current business and marketing team. Not against them.

3.

STAR

Most digital agencies might throw some tech jargon at you. They might suggest you take more photos for social media or “write a blog” whatever that means.

Our unique approach takes this traditional idea of digital content marketing and wraps it up in a package that works best for schools.

We’ve purpose built a school specific framework that works alongside your current business and marketing team. Not against them.

Why should you care?

Because we can’t do this for everyone.

We’re talking to over 100 schools right now -and counting- about how we can help them up their game and get more students through the door.

Not only get more students in, but keep them and their families on board for the long run.

The goal: to attract the students (and the parents!) who resonate with your message the most.

Easier said than done.

You have a killer music department? Great. Lets get the world’s next Beyoncé studying with YOU.

What’s your maths department notorious for? Do you have the best programs around for kids who love crunching the numbers? Awesome! Let’s make sure you show up in front of those potential students before anyone else does.

By “showing if off” we don’t mean whacking a sentence on your website and assume the right people will read it, or sending out a “coms email” and hoping a bunch of teenagers will jump on board.

They won’t.

We only work with schools who want to grow.

We’re looking for the most dedicated, passionate schools out there. if you fall into that category and are ready to take this as seriously as we do then keep reading. Get on the phone with us and ask us what we can do.

If you’ve gotten this far and think you’ve got it all worked out already, your already growing as much as possible, your communications are flawless and no one’s drowning in work – then keep doing the same thing you’ve always done.

We won’t get in your way.

John Doe
John DoeClonard College, Geelong
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John DoeANZCA Music Examinations
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John Doe
John Doe@username
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We love schools, We love learning, and we love to bring new opportunities not only to the schools we work with but the students within them.

They are the engine behind our project.

"During the holidays I got to spend a week doing work experience at Ground Zero Digital.
We started each day with a brainstorm for around half an hour to find out what we were all going to spend time on. I got to work on a logo design for a real client! It was so much fun and I got to spend time putting my own creativity to work."
Ruby Porter
Work Experience 2021
Rivercrest Christian College

We’re not just about increasing revenue and getting students through the door. We’re just as invested in this as you are.

So much so, that we put our money where our mouth is. We call it the Ambition Program.

Not only do we want to bring schools into the 21st century. We want to bring the students with them. Tech and digital marketing is one of the fastest growing industries on the planet. It’s projected to grow by over 22% in the next 5 years.

The goal of the Ambition Program is to provide opportunities for students to learn about what on earth it is that we do and come full circle.

We want to teach your students how to build websites, how to design real world digital assets and systems, crunch the stats, develop digital marketing strategies and become a stand out human being.

All before they’ve even thought about university.

Now we're at the part where you have a choice to make.

And there really are only 2 options…

1.

You close this page.

Carry on with your day and ignore the nagging feeling that Jessica could have found the perfect school AND know that the next time open days and enrolments come around, it’ll be another mad rush to the finish line.

If that’s really what you want, then power to you.

2.

You hop on the phone with us. Ask us questions. Pick our brain if you like! 🧠

You show us to your leaders 👽 and make a pivotal change for both your school and the next potential Jessica.

You give us a chance.

And in return, we’ll show you a framework that will totally blow your school’s digital presence out of the water and hopefully lift some of the heavy workload off of a marketing, IT and business department with a billion other things on their minds.

If you start working with us, here's what you can expect:

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We’re not just sitting up on our high horse. Between us, we have over 40 years of experience in going against the grain and trying things that others wont.

We’re not just a team of numbers. For us, this is personal.

We want to come into your office and have chat.  We want to buy you a coffee. We want to show you what we’re made of.

Sincerely,

Dane, Donna & Shanon.
The founders of Ground Zero Digital.

Ground Zero Founders

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