Local SEO for a local audience.

Complete Building Pest Inspections was looking for cost effective SEO that focused on their service area, so they came to us to see if we could get their phone ringing and ranking in search results. 

Complete Building Pest Inspections

The Client.

Complete Building Pest Inspections is a well-established business located in Townsville, Qld. CPBI provide building & pest inspections to Townsville & outer regions

The Challenge.

Google Business Profile
CPBI came to us without a Google Business Profile and a neglected Facebook page. That was the extent of their internet presence other than their website.

Searching for trades and services is generally locally focused with customers wanting to support a local business with a great reputation. But when there is no public reputation, you won’t get the calls. 

Website
The site was not generating acceptable amounts of organic traffic or new traffic.  On-page SEO had not been completed to a satisfactory standard, therefore limiting the ability of search engines to successfully rank the site in SERPS (Search Engine Results).  The website was achieving poorer rankings over time and rarely in top 100 pages.

The Strategy.

Google Business Profile
We took charge of the profile and conducted a complete and thorough optimisation.

  • Top search terms used (Google verified data)
  • Keyword analysis – what does the data tells us?
  • Competitor analysis – ranking on maps & keywords
  • Define the business area – suburbs serviced
  • Added services provided & description of each
  • Added images to enhance the profile
  • Added up to date business information
  • The all-important NAPW – Name/address/ phone/website
  • A weekly post including creation of graphics, taglines, mini article to match.
  • Track the ranking of keywords each month

The Result.

We managed to get top 10 ranking in the first month.

Over the past 6 months, CPBI has consistently ranked in search and map results for their main service keywords. 

They receive anywhere from 40 – 70 calls per month direct from their Google Business Profile. Pretty good hey?

Complete Building Pest Inspections
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