10 Google Local SEO Ranking Factors
It’s rare that we get confirmed intel on Google Local SEO Ranking Factors or any tangible guidance on how to get some wins in the Google game of chance. Because let’s face it, you think you are doing everything right and yet still can’t get above your competition.
Sometimes you can’t get found at all in the first 3 pages of the search results. Following these instructions will get you in the game and if you keep up the good work, you will start to see results.
Here we go, in no particular order:
🚀Complete and detailed business information on GBP (Google Business Profile)
🚀Keyword match – (to user’s search) i.e. what’s on your GBP & your website
🚀Distance from the searcher to the business – Google knows where the user is and where you are!
🚀How famous a business is – Not like a movie star. Are you mentioned in lots of places online?
🚀Backlinks – Not just any dodgy backlink either, high DA (Domain Authority) links. Be choosy where you add your link, you’re judged by the company you keep!
🚀Articles about the business – Forums, blogs, social media, news sites
🚀Directories that contain business NAPW (Name, Address, Phone, Website among others) – Yelp, TrueLocal, WOM, Yellow Pages etc etc
🚀Review count – Reviews are GOLD, get as many 4+ stars on multiple directories
🚀Review score – 4+, it doesn’t mean you have to have 5*, do people believe them if they are all perfect anyway?
🚀Organic ranking positions – Organic rankings are more genuine right? Well, at least it shows you didn’t pay for them.
And lastly, post new content to your profile at a minimum of every 7 days.
Businesses that operate predominantly in a local area (or are a service area business) should be using Google Business Profile as an extension of their website to not only deliver leads, but to provide credibility to your business, Google crosschecks your GBP with your website content before deciding whether to rank you higher or lower for a search term. If you want to get serious about your local ranking, we recommend the LaunchSEO platform which provides you with AI curated & guided SEO monthly customised tasks specific to your business.
Keep your Google Business Profile optimised and highly relevant to your audience & play by Google’s algorithm rules.